ECS CS:GO begin their London takeover with posters across the Underground before the season five finals in SSE Wembley Arena
- Be the first to post a picture of the poster at a location to win a pair of tickets
- FACEIT hope to introduce casual gamers into esports and entice them to attend
- ECS’s season five finals will be held in Wembley Arena between June 9-10
It is a fantastic time to be an esports fan in the UK with multiple major tournaments being held in England this year. One of the biggest will be the ECS Counter-Strike: Global Offensive Season 5 finals at the SSE Wembley Arena.
Before the finals are held between June 8-10 (with 9-10 open to the public), FACEIT have began their London takeover which they promised when we spoke to their head of marketing, Clement Murphy.
Advertisements and posters are already beginning to pop up around London and by Sunday these will be put across 65 London Underground stations including those along the Northern, District, Hammersmith and City lines.
FACEIT has began its ‘London Takeover’ with advertisements for the ECS Season 5 grand finals
Posters and advertisements have began popping up across London Underground stations
You will want to be on the lookout for the escalator and four-sheet adverts as FACEIT will be offering a pair of tickets to the first person who tweets a photo and the station/area for each location with the hashtag #ECSLondon.
While there will be plenty of entertainment for hardcore CS:GO fans, FACEIT hope to also attract casual gamers to the event according to their Marketing Manager, Clement Murphy: ‘Traditionally esports marketing has focused on digital activations as this is where the community usually lives.
‘We want to take a slightly different approach for ECS Season 5, by broadening the reach and visibility of esports and CS:GO competition. We’re looking at people who maybe know about esports but wouldn’t necessarily know about this event, or more general gamers who are curious about this sort of thing.’
Murphy added that because so much of esports is online, seeing something intrinsic has a bigger impact: ‘People who have strong online lives and presences, for them, seeing the thing they love in a traditional mainstream space will have a bigger effect than people are expecting.
‘As anyone who’s put on an event like this will tell you, it’s difficult to get people to actually come in person rather than sitting and watching at home. It’s up to us to really drive home our message not just to our endemic audience, but to a slightly wider one as well.’
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