Studies find that esports have become the second most watched ‘sport’ amongst teenage boys in the UK
- Kids Insights collected data by surveying over 5,000 under 18s across the UK
- Esports viewership sits behind football but is ahead of tennis, rugby and boxing
- One in five boys believe expect esports to eventually overtake traditional sports
The esports industry is continuing to grow and has recently taken massive strides in the developing in the UK with a plethora of tournaments coming our way this year – including ESL One Birmingham which will be broadcast on BBC Three.
We always hear about how esports appeals to a young demographic and now we have statistics to back those statements up.
Kids Insights have surveyed over 5,000 youngsters in the UK and found that esports are taking up more of teenager’s viewing time than most other sports.
Esports have become one of the most watched spectator sports amongst teenagers in the UK
In fact, esports are the second most watched ‘sport’ on-screen amongst boys aged under 18, sitting behind only football. That means teenagers are watching professional gaming that tennis, rugby or even UFC which has shot up into the fourth most watched.
On top of that, one in five boys and one in ten girls believe esports will eventually become bigger and more popular than traditional sports.
With hundreds of sports clubs, most recently Aston Villa, investing into esports teams and tournaments, it appears even those within the sports industry are well aware of esports’ popularity and potential.
If esports can maintain the interest of these teenagers once they grow up, there are no limits to how much the industry can grow.
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